Create social media videos!
I love longer form promotional video. It speaks to the documentarian in me. However the #1 thing I have been suggesting to my clients and anyone who will listen in the past few years is short form videos for social media. While the below graphic doesn’t appear to be about that at first glance, consider this- It’s not a far stretch of the imagination to say that companies want to maximize their reach when they advertise. When you embed a 2 minute+ video on your website you are only reaching those who regularly visit your site.
By putting a short form video on social media or embedding in an email you can reach a much wider audience, and that is what drives traffic back to your website!
2017 here we come.